A 'brainwave' from the Fitness First marketing team in the Netherlands - public shaming. As someone innocently sits to wait for a bus the billboard flashes the persons weight in red numerals for all to see.

From one of my favorite blogs

I suppose one could argue that the number displayed on its own, in the absence of any other information, statements, or implicit value judgement, is subject to any interpretation. But given the society we live in, given that the "advertisment" is for a gym company, it's hard to imagine any other intent than to shame a specific subset of the population for whatever number is displayed while they are waiting for a bus. This absolutely disgusts me.

If FF Australia follow suit with this "advertising" campaign, I will be taking a pot of paint, a photographer and my big fat arse to the bus stop. All that empty sign space needs some words added.
quiregrrl: (Miss Piggy)
I want this shirt for me, and all my sexy friends of varying heights and widths and shapes...



I also want it to be available in a slightly less BRIGHT design, but I can live with it...
Don't Divorce Us


"Fidelity": Don't Divorce... from Courage Campaign on Vimeo.

From the Courage Campaign, on California's Prop 8.
The Australian Democrats are asking for responses to
an online survey on "God and Government".

Not as seperate as the constitution indicates... )

And the second issue on the table this morning.. )

Profile

quiregrrl

April 2014

S M T W T F S
   12345
6789101112
13141516171819
20212223242526
27282930   

Syndicate

RSS Atom

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags
Page generated Jul. 25th, 2017 08:32 am
Powered by Dreamwidth Studios