A 'brainwave' from the Fitness First marketing team in the Netherlands - public shaming. As someone innocently sits to wait for a bus the billboard flashes the persons weight in red numerals for all to see.
From one of my favorite blogs
I suppose one could argue that the number displayed on its own, in the absence of any other information, statements, or implicit value judgement, is subject to any interpretation. But given the society we live in, given that the "advertisment" is for a gym company, it's hard to imagine any other intent than to shame a specific subset of the population for whatever number is displayed while they are waiting for a bus. This absolutely disgusts me.
If FF Australia follow suit with this "advertising" campaign, I will be taking a pot of paint, a photographer and my big fat arse to the bus stop. All that empty sign space needs some words added.